How to increase traffic and sales with an explainer video? 17 simple tips


1.       Place an explanatory video on the site and thereby significantly improve the conversion of traffic “from visitors to leads” (read about how video improves the conversion of a one-page site in this post).

 

2.       Place the video on YouTube and make SEO optimization of the video to get the video in the TOP of search engines for a key query.

 

3.       Understand who in your industry is currently setting the trend on YouTube (who has the most views for key queries) and publish the video in the video response format.

 

4.       Make a seeding video on your account on FB, VK and Twitter (send the video to your friends with a request to like and write a comment). This will affect the search results and the video will start moving to the TOP in search engines.

 

5.       Make a profiled video advertisement in FB, VK (for example, through the Social Key Ads service).

 

6.       Organize email distribution of videos on the basis of your partners, current and potential customers.

 

7.       Agree with the administrators of the relevant publics and communities in your industry and make a series of posts (in addition to stand-alone communities, you can also agree with the community of specialized publications in social networks).

 

8.       Send a press release with video to specialized media, post the news on free services for publishing press releases. This link lists the main services and specialized media.

 

9.       Agree with the editors of the most pumped media in your industry and write an article in which the video will be the centerpiece.

 

10.   Select several profile bloggers and make a series of materials with them using explaining videos (or video posts).

 

11.   Upload your video to all available video hosting sites: RuTube, Vimeo, Video.Mail.ru for greater audience coverage.

 

12.   Make seeding video through video promotion systems such as Seedr and Vibum.

 

13.   Launch referral marketing using training videos. The format is “Bring a friend and both of you will receive an exclusive bonus”, as DropBox did in due time. We described the DropBox case in detail in the previous article .


14.   Launch an advertising campaign on YouTube with two options for displaying ads: In-stream (a short ad segment when the video starts), In-display (ads on the right in the corner).


15.   Place a video on all free pages where there is a description of your company and where your audience may be (Google Maps / Yandex Maps, thematic forums, comments on popular articles, comments on Q&A services, announcements on thematic sites).


16.   Run video ads in relevant mobile applications (you can test AdColony and Vungle networks).


17.   Offer your partners to send your video(best Motion Graphics video maker in USA) to their client base. You send a letter to your database, they send it to theirs. It is important that your target audience coincides, but you are not direct competitors to each other.

 

Comments

Post a Comment

Popular posts from this blog

High Converting Animated Videos: 3 Key Components

Image
  Animated videos are ideal for instructional videos, presentations, conveying abstract values ​​and benefits. But animation by itself, of course, does not guarantee an influx of customers. It is just a format that is effective for solving some business problems. Why are some videos more successful than others and more popular with viewers? 1.      The plot of the video. Animation is a cartoon. People love cartoons, even if they have grown up a long time ago. This is the advantage of the format. Cartoons remind us of childhood and entertain, they are interesting to watch. On the other hand, a captivating plot and a funny character mask the ad message, reducing its intrusiveness. Cartoons also convey abstract values ​​and benefits well. An instruction or presentation in the form of a cartoon will not be dry and boring. She will not only explain something about the product, she will convey its value, cause an emotional ...
Read more

Why business needs animation

Image
  Remember how often you come across animation videos related to businesses? These can be introductory videos that explain the idea of ​​the service, advertising, content for the YouTube channel. They are much more common today than they were 5 or 10 years ago, and business owners appreciate the merits of this format for presenting their products and services. Why do businesses need animation and how does it help them? Let's figure it out. An easy way to explain complex things You have a complex idea, service, or product that needs to be delivered to a wide audience. Describe features with text? Record audio? A lot of people will get lost without listening to the end, not having finished reading and not wanting to go into details. A dynamic, vivid and informative presentation video is more likely to grab attention and interest to watch to the end, because it is able to reveal the topic in a visual and vivid form. Sales growth Corollary f...
Read more

Technology for creating animation in simple language

Image
  How classic animation works Essentially, animation technology is an optical illusion. In classical animation, it is also frame-by-frame or animation, the author first draws by hand a series of pictures with minimal differences from each other.  After that, this sequence of pictures is shown to the viewer at a sufficiently high speed to create the illusion of movement.  Due to the peculiarities of the human eye and brain, the viewer feels that the picture comes to life already at a playback speed of 16 frames per second. The generally accepted standard for cinema and animation has become the speed of 24 frames per second. The famous legend about magic and "hypnotic influence" of the 25th frame also appeared from this.  In modern high-budget blockbusters, they use the HFR format (from the English "High Frame Rate" - high frame rate), a speed of 48 frames, and even 60 frames per second (FPS - frame per second). This gives the picture inc...
Read more