6 benefits of an animated video ad

 


The ad block came to Youtube too. Now commercials are broadcast two or three at a time, and the intervals between them are getting smaller. All popular channels are clogged with ads. Social networks, Instagram - next in line is Tik-Tok.

And at the same time, the audience's tolerance for advertising is falling. If you haven't hooked the viewer in the first 5 seconds, they will click the skip button. And he will forget about the commercial, which cost you several hundred thousand, and possibly millions.
It's a shame, isn't it? How can you avoid this? Surprise the viewer from the first second of the ad video. Than? Idea and implementation.
Today - just about the incarnation. On the example of real cases.

Any idea can be visualized in an animated promotional video without increasing the budget

It happens that a thought-up idea is fire. But in order to implement it with high quality, you need graphics, an expensive camera, professional actors. And there is not enough money for all this. The result is a disappointing result. Cheapness creeps out of all the cracks and the super idea does not catch the audience.
This will not happen with animation. Here - any flight of imagination without increasing the budget. 

 

An animated video is an unusual visual series. You can stand out from the background of filming videos.

Up to 70 percent of video ads today are still footage. Animation is a chance to detach from other ad spots. And one more reason for the viewer to give you an extra 2-3 seconds to watch the ad to the end. The time of frivolous attitude to "cartoons" has passed. Today, the audience over 30 is well accepted by animation.

 

An animated video has a higher memorability

I think this is obvious and follows from the previous advantage. I want to show how it works with a specific example.

 

Animated video is a way to quickly convey a lot of information

Why? The very approach to creating animated video sequences presupposes quick transitions and dynamic editing. Images can be made very laconic and easy to remember.
And one more thing: infographics and titles are better integrated into animation, which makes it even more informative. It is very useful if your task is not only to make you remember the brand name, but also to convince the audience to buy the product.


Easy adaptation for different target audiences without increasing the budget

The viewer must recognize himself in your video. The more accurately you adjust to your viewer, the higher the chance that he will choose you. This also applies to his problems and his advertising image. Increasingly, we are making different versions of one advertising video, tailored for different target audiences. And if with a filming story it is not easy and often leads to an increase in the budget, then with animation(Custom animated video creation service) everything is much easier.

Animation - less risk to the company's image

When actors are involved in the filming of a commercial, there is always a risk that “your” actor will at the same time become the face of a competitor's advertisement. Or an online casino, or something illegal. It's out of control. Or maybe he will get into an unpleasant story and the media will talk about him, and the problems of his image will become your problems. Of course, you can conclude an exclusive contract, but it is very expensive.

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