Video Animation

The whole process of creating animation videos consists of the following stages: Technical task. The client, the customer forms the problem that he needs to solve with this video. Creation of ideas and concepts for the video. For example, we need to tell children in a simple way about how to behave on the Internet. In this case, we can offer the client a plot where a little girl sitting at home at a PC is texting with strangers. In the course of the video, we tell how to behave and how not to behave, what is dangerous and what is not. Then, when the concept is approved, we write the script: actions in the frame + the narrator's text. After that, we create characters, layouts with backgrounds (more on that below). If the voice in the video is only offscreen, then you can already record the announcer, if the announcer has to hit the lips of the character, then after the animation. We ...

1.        Place an explanatory video on the site and thereby significantly improve the conversion of traffic “from visitors to leads” (read about how video improves the conversion of a one-page site in this post).   2.        Place the video on YouTube and make SEO optimization of the video to get the video in the TOP of search engines for a key query.   3.        Understand who in your industry is currently setting the trend on YouTube (who has the most views for key queries) and publish the video in the video response format.   4.        Make a seeding video on your account on FB, VK and Twitter (send the video to your friends with a request to like and write a comment). This will affect the search results and the video will start moving to the TOP in search engines.   5.        Make a profiled video advertisemen...

In 2015, Veed.me conducted a survey and found out which videos are most often ordered by marketers and business owners. This company mediates and helps businesses anywhere in the world find a videographer or crew to create commercial videos. Veed.me has collected and summarized all customer requests and showed what works best in video marketing right now. Live video or animation? 64% of companies want videos with live characters, and only 34% choose animated clips. This directly speaks of a change in trend: in the previous 5 years, people everywhere ordered animated videos about a company, product or service. Real shooting has advantages: it shows real people, evokes more emotions, allows one to relate to the hero, humanizes the company or product. But animated videos are more descriptive, so they are still more commonly ordered for instructional videos and product presentations that have not yet been released. Short or long video? 75% of respondents believe tha...

  Animated videos are ideal for instructional videos, presentations, conveying abstract values ​​and benefits. But animation by itself, of course, does not guarantee an influx of customers. It is just a format that is effective for solving some business problems. Why are some videos more successful than others and more popular with viewers? 1.      The plot of the video. Animation is a cartoon. People love cartoons, even if they have grown up a long time ago. This is the advantage of the format. Cartoons remind us of childhood and entertain, they are interesting to watch. On the other hand, a captivating plot and a funny character mask the ad message, reducing its intrusiveness. Cartoons also convey abstract values ​​and benefits well. An instruction or presentation in the form of a cartoon will not be dry and boring. She will not only explain something about the product, she will convey its value, cause an emotional ...

  The ad block came to Youtube too. Now commercials are broadcast two or three at a time, and the intervals between them are getting smaller. All popular channels are clogged with ads. Social networks, Instagram - next in line is Tik-Tok. And at the same time, the audience's tolerance for advertising is falling. If you haven't hooked the viewer in the first 5 seconds, they will click the skip button. And he will forget about the commercial, which cost you several hundred thousand, and possibly millions. It's a shame, isn't it? How can you avoid this? Surprise the viewer from the first second of the ad video. Than? Idea and implementation. Today - just about the incarnation. On the example of real cases. Any idea can be visualized in an animated promotional video without increasing the budget It happens that a thought-up idea is fire. But in order to implement it with high quality, you need graphics, an expensive camera, ...

  Remember how often you come across animation videos related to businesses? These can be introductory videos that explain the idea of ​​the service, advertising, content for the YouTube channel. They are much more common today than they were 5 or 10 years ago, and business owners appreciate the merits of this format for presenting their products and services. Why do businesses need animation and how does it help them? Let's figure it out. An easy way to explain complex things You have a complex idea, service, or product that needs to be delivered to a wide audience. Describe features with text? Record audio? A lot of people will get lost without listening to the end, not having finished reading and not wanting to go into details. A dynamic, vivid and informative presentation video is more likely to grab attention and interest to watch to the end, because it is able to reveal the topic in a visual and vivid form. Sales growth Corollary f...