Live or animation: which is best for your business?

 

Whether the video will be live or animated is the first thing to decide when a business needs video content.

Real shooting is more popular now. But animated videos can be very effective - more effective than live videos.

What should you choose? 

Let's take a look at the advantages and disadvantages of live and animated videos.

Live shooting. Pros.

  • Modern

For 5 years in a row, entrepreneurs en masse ordered animation videos. This has led to oversaturation of the market, so that live videos now look more original. But this does not mean that live filming is guaranteed to bring you new clients. This is just the current trend. 

  • Emotionally

Live videos evoke a greater emotional response. Real people, real places make the video cinematic, involving the viewer in what is happening on the screen.

  • Suitable for displaying specific objects

Watches, phones, wallets and shoes are easier and more intelligible to advertise with live filming. Fashionable sneakers on Michael Jordan will arouse more interest in a person than their drawn model.

  • Simpler manufacturing process

Shooting a single scene from multiple angles and rendering multiple scenes are two different things. Rent - faster and cheaper.

Live shooting. Minuses.

  • Human factor

Where many people are involved, overlaps are more common. The selected actors will not work - you will have to arrange a new casting. Someone from the film crew will get sick - you will have to postpone the shooting. You cannot be insured against such situations. They will not only slow down the filming process, but will probably require additional financial investments.

  • Difficult to remake

If you were unable to select anything from the footage, it will be difficult. After all, you cannot change the finished footage - just reshoot. And the amount of the video rarely includes additional shooting days. So - pay more, or accept what you have.

  • Outdated faster

Yesterday the office where you filmed the video looked perfect. And today it is modest and boring. And it's not just the office, it's just that live video trends are changing very quickly. Yesterday naturalness was in vogue, and today gloss. And you, in your natural office, are now scaring away clients, although you did yesterday. In order for people to like live video, it will have to be updated regularly.

Drawn videos. Pros.

  • Suitable for explaining abstract concepts

If you are selling an idea, a product that does not yet exist, it is much easier to explain its essence through a drawing video. It schematically, but clearly conveys all the necessary concepts.

  • Suitable for manuals and technical products

If you need to explain how to use something, animation will do better than live video. Emotions are not needed here, you can provide the picture with text and convey everything clearly and quickly.

  • Ample opportunities

In a hand-drawn video, you can transfer the plot to the past or the future, choose any colors and effects, draw the hero that you need. The plot for the animation is limited only by fantasy and marketing purposes. Well, and the company's budget, of course.

  • Easier to make edits

In a hand-drawn video, changing the color, background, and other effects is much easier without redrawing the entire material. You will not be able to make changes to an already shot scene - just reshoot.

Drawn videos. Minuses.

  • More expensive than editing

If the script is ready, the frames are rendered, and suddenly you decide to change something - this will require significant revisions, which means money for them. If in real shooting you can shoot one scene from several angles and choose the right one from them, then in animation, drawing each new frame will cost much more.

  • No cheaper than real shooting

This is not a disadvantage - just a fact. A generic hand-drawn video will not be expensive, but special effects, 3D animation and other interesting things cost money. With such a filling, a video clip in the end can cost more than live filming. It all depends on the requirements. On the one hand, animation can really depict more wishes than real shooting, but you have to pay for it.

Summary

By and large, it is not so important whether you choose a drawn animation (Trusted 2D video animation agency in los angeles)video or a live one. Video content is the most popular type of content right now, so in any case, videos will increase the effectiveness of your resource.

The smartest thing to do is to use both types of videos for different purposes. For starters, you can choose a format based on the tips. And a real response will show which format and for what purposes is actually effective in your particular case.

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