High Converting Animated Videos: 3 Key Components


 Animated videos are ideal for instructional videos, presentations, conveying abstract values ​​and benefits. But animation by itself, of course, does not guarantee an influx of customers. It is just a format that is effective for solving some business problems.

Why are some videos more successful than others and more popular with viewers?

1.     The plot of the video.

Animation is a cartoon. People love cartoons, even if they have grown up a long time ago. This is the advantage of the format.

Cartoons remind us of childhood and entertain, they are interesting to watch. On the other hand, a captivating plot and a funny character mask the ad message, reducing its intrusiveness.

Cartoons also convey abstract values ​​and benefits well. An instruction or presentation in the form of a cartoon will not be dry and boring. She will not only explain something about the product, she will convey its value, cause an emotional reaction. And we remember only what evokes emotions.

2.     Roller length.

In order not to guess which video length is better, let's take the Youtube data as a basis. 75% of viewers of this social network consider 1-2 minutes to be the optimal length. Moreover, 1 minute is always better than 2. This applies to any video, including animation.

 But! We won't have a whole minute to catch a person's attention. There are only 5-10 seconds for this. If during this time it does not work at least to intrigue the viewer, he will not look further.

And here the plot comes to our aid again. An interesting start to a video increases the chances of being watched, at least until the middle.

3.     Video text.

The viewer gets tired not only from long videos, but also from the abundance of words. When a video contains a lot of complex terms and confusing explanations, the point is lost.

Of course, the longer the video, the more words it can contain. PowToon, a western animated video creation service, offers this ratio: 

Roller length

Word Count

30 seconds

85 words

60 seconds  

160 words

90 seconds

230 words
 If you believe the table and take into account that the optimal video length is a minute, it turns out that we can use 160 words or a little more in the video.

 But quantity is not the deciding factor. We remember that we need to catch a person's attention in the first 5-10 seconds. This means that it is more important with what words we start the video, and not how many there will be in total. After all, after 10 uninteresting seconds no one will hear the remaining number of words anyway.

What does this all mean? That a good story requires a good voiceover, funny monologues and dialogues of the characters. And the simpler and clearer this text is, the better.

Of course, no one has canceled the general formula “the shorter, the better”. A commercial video is not entertainment content. There are just enough words in it to convey the essence.

So what does it take to make a high-converting animated video?

 If the video conveys the essence and is entertaining, its chances of becoming viral are high. Considering this, it is better to think a hundred times before ordering animation(Expert 3d video animators for hire in USA) according to a typical scenario. For the past 5 years, animation has been the most popular video format. So there are enough competitors on the market, and the risk of losing the budget is quite high.

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